Wander Maps
Building the best travel and mapping app
We teamed up with Wander—a mapping app for discovering and saving the best destinations—to sharpen their product vision and unify their user experience design.
Make it easy for people to turn inspiring moments into actionable journeys.
In-App Branding & Design System
Since Wander already had an overall brand direction, we focused on refining in-app branding—from color schemes and typography to iconography and layouts—creating a visually consistent experience. The interface is intentionally friendly, outdoor-focused, and travel-oriented, featuring large, immersive photos that guide users through their journey.
41%
New user growth
300%
Retention boost
Funded
Venture capital raised
2 partners that have changed the game for Wander in the last year, both saving us thousands of dollars each month in R&D while more than doubling our velocity. One of them is Distro, and the other is Upstory – The world's best product design studio for startups.
AJ Brau
Founder — Wander
Streamlined UX for Social Sharing
A key feature of Wander’s app is social sharing: tap “Share” on an Instagram post, and Wander automatically identifies any destinations in the photo, pinning them right on your map. To support this innovative workflow, we created a clear, intuitive user flow. Our goal: minimize friction and invite users to keep discovering, saving, and returning to Wander.