LifeMD is a telehealth company focused on delivering the best possible patient experience. Since 2021, we’ve worked directly with their founder and leadership, embedding with their tech, medical, and legal teams to tackle the complexities of telemedicine compliance—without sacrificing a seamless user journey.
A brand & design system for growth
We started by crafting a comprehensive brand identity and personality that set the tone for LifeMD’s broader vision of patient-first telemedicine. Alongside that, we developed a robust design system—covering everything from UI components to color palettes—ensuring LifeMD could continuously expand its suite of services without compromising consistency. That foundation now extends across multiple products, streamlining collaboration between teams and speeding up new feature rollouts.
The LifeMD app
LifeMD recognized that telehealth can’t live solely on a typical web platform. They wanted a dedicated mobile experience that extended their patient-focused philosophy across all devices—one that would remain incredibly simple to use, even while handling complex tasks like lab orders, renewals, and video visits. Upstory was brought on board to design and develop an app that balanced compliance with seamless user journeys, ensuring each feature felt effortless and accessible for every type of patient.
By blending intuitive navigation with a clean, modern interface, we created an app that removes the usual friction of digital healthcare.
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My chart
A centralized dashboard where patients can monitor vitals, manage prescriptions, and keep an eye on overall health trends. By simplifying data, we reduced the overwhelm and helped patients stay on top of their wellbeing. -
Medication renewals
Telehealth often lives or dies by renewal rates. We created a streamlined medication renewal process with minimal steps, ensuring patients have fast, frictionless access to continued care. -
Async Appointments
Sometimes, patients just need quick answers without a full video visit. We introduced messaging-based consults that allow users to get timely care on their own schedule. -
Medication tracker
Inspired by the simplicity of a food delivery tracker, we introduced a clear, step-by-step patient journey. From initial sign-up to medication delivery, every milestone is visually tracked, helping users feel informed and in control at each stage of treatment. -
My chart
A centralized dashboard where patients can monitor vitals, manage prescriptions, and keep an eye on overall health trends. By simplifying data, we reduced the overwhelm and helped patients stay on top of their wellbeing.
AI-assisted providers
A great app doesn't matter if the providers can't keep up with demand. To ensure LifeMD’s rapid scaling remained sustainable, we collaborated closely with their clinical and technical teams to create an efficient, provider-focused platform—one that optimizes workflow and keeps the quality of care front and center. By streamlining communication tools and consolidating medical data in a single, intuitive dashboard, we eliminated many of the common bottlenecks that slow down digital healthcare delivery.
We also thoughtfully integrated AI-driven features, giving providers quick access to automated insights and enabling them to respond rapidly and accurately to patient questions. Rather than replace the expert judgment of LifeMD’s medical professionals, our AI enhancements serve as a powerful assistive layer—augmenting their ability to diagnose, prescribe, and follow up with patients in a fraction of the usual time. This balanced approach to technology ensures healthcare providers can work more efficiently without sacrificing the personal attention that patients value most.
The results: a rapidly scaling patient-first platform.
From launching with zero users to scaling past 100k, our partnership with LifeMD demonstrates how strong design, compliance-focused collaboration, and user-centered thinking can quickly establish a telehealth service ready to challenge industry leaders. By building from the ground up and embedding with LifeMD’s in-house teams, we ensured every design choice was both scalable and effective—laying a foundation for continued growth, innovation, and improved patient outcomes.
250k+
Active users
4.9
App Store rating
120%
Avg YoY user growth
8x
Revenue increase
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Upstory has consistently elevated our products to far exceed the capabilities of our competitors. Their ability to adapt to and anticipate your needs makes them feel like a natural extension of your team.
Dennis Wjinker
CTO — LifeMD